Who We Are
Two disciplines, one team.
Convene OPS is a hospitality and business operations collective founded by SOP. We plan and execute meetings, conferences, and special events, and we build the automated systems and AI workflows that keep the rest of your business running. Two disciplines, one team, one goal: give you back the time and headspace to focus on what only you can do.
FOUNDER AND LEADERSHIP

Sara Olán-Peterson
"SOP"
Founding Principal
Convene OPS was founded by Sara Olán-Peterson, built from 15 years of hands-on experience across nearly every seat in the industry. She started as a server and barista, then moved through hotel roles from housekeeping to banquets, before moving into third-party event planning and, later, an in-house planner role managing 22–26 events a year nationwide, all while working as a brand ambassador and night-llife on the side. When COVID hit, she pivoted to AV production, then helped build an event program from the ground up at a 25,000-square-foot entertainment facility, running both sales and execution, before growing her own consulting business into what is now Convene OPS. She holds CMP, CGMP, and HMCC certifications and is an active member of MPI, PCMA, and SGMP. A tech and AI/automation advocate, she's seen the same operational problems from nearly every angle of the industry, and built Convene OPS to solve them.
Awards
2024 | MPIRMC
2025 | Smart Women Summit
2024 | Smart Meetings Magazine

Ryan Peterson
Head of Operations
Convene OPS's Head of Operations, Ryan Peterson, brings over two decades of hands-on experience in fast-paced, customer-first environments. He built his foundation managing bars in Chicago, Boston, and Denver, and sharpened his operational instincts at Starbucks before co-founding Teakoe, an iced tea brand, where he served as VP of Operations. That mix of floor-level hospitality experience and startup operations leadership shapes how he runs things today: systems that actually hold up under pressure, and a team that knows exactly what's expected of them.
And Beyond Our Core Team
Beyond Sara and Ryan, Convene OPS works with a trusted network of experienced event professionals, industry strategists, and technical specialists we bring in when a project calls for it. Partner with us and you get the experience of a full team, without the overhead of managing one.
Purpose
To give planners and growing businesses the coverage of a full team without the overhead of a full-time hire, whether that's running the room or running the backend systems that support it.
Vision
To prove that event expertise and operational automation aren't separate disciplines. They're the same skill set: anticipating what's needed before it's asked for, and building the systems so nothing falls through.
Mission
Educate. Automate. Orchestrate. We teach the tools, automate the repetitive work, and orchestrate the moments that matter, so our clients can focus on their core strengths.
Brand Values
Precision with Warmth
logistics matter, but so does how people feel in the room
Sized to Fit
support that scales down as easily as up
Direct Communication
clear timelines, clear deliverables, no surprises
Systems Over Hero Moments
good operations shouldn't depend on any one person saving the day
Forward-Looking by Default
new tools get evaluated on what they free up for you, not on novelty








